Impact Of Environmental Communication On Public Sphere On...

Title: Impact of Environmental Communication in Public Sphere on Urban Youth in Gujarat 1 Introduction Environment has attained centrality in the national and international arena in the past few decades. The primary reason for this has been environmental degradation as a consequence of varied socio-economic, institutional and technological factors. The need for sensitisation is imperative and which can be substantially achieved through legislation and communication. Communication designs of environmental issues influence public awareness, opinion, and action. Environmental awareness or the subsequent lack thereof, have been on a rise for a while now with rise in population, changing political ideologies, increased private investments and overall privatisation and a dominant enshrining of the pro-development philosophy of the West. With such tendencies, as humans grow in number, so does the dependency on nature and the lookout for space, an insatiable cycle of production and consumption commences and with this, the Earth - our primary producer is reduced to commodity status. In a world dominated by human beings, where often the rights of the natural world and of animals dependent on it, are trampled upon, communication can play an important role in providing a channel for expression, discussion and action. Industrialisation continues to displace indigenous people on a large scale level resulting in various grassroots movements, all in the name of development. PeopleShow MoreRelatedPost Apartheid South Africa2901 Words   |  12 Pagesviewed as a privilege, but as a right that must be granted to all citizens especially the previously disadvantaged. The local government is the only sphere that is able to manage and implement this right. 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