Tuesday, August 25, 2020

Salem witch trials Essay Example For Students

Salem witch preliminaries Essay The Salem witch preliminaries Essay began in 1692 brought about 19 executions and 150 allegations of black magic. This is one of the verifiable occasions nearly everybody has known about. It is a theme that is discussed, and can be viewed as disputable. A statement by Laurie Carlson shows exactly how dubious the subject can be. (A) character fantasy is unquestionably what the witch chases in Europe furthermore, Salem have become, however they have more premise in reality than most fantasies. The accounts of the witch chases are character legends for our time, to be told by women's activists, left-wing educated people, furthermore, legal counselors for President Clinton, each taking what the person needs from the story, including or The preliminaries started on the grounds that three little youngsters, Betty Parris, Abigail Williams, and Ann Putnam started having insane fits subsequent to being found taking part in illegal fortune telling. That is correct fortune telling, not moving exposed in the forested areas like the story has been advised to numerous times (2). The fortune advising happened on the grounds that they were attempting to discover what sort of men they would wed. Betty Parris father was a reverend of the town on Salem, Massachusetts. The Reverend, Samuel Parris brought in senior specialists to decide whether the young ladies distress was brought about by black magic. In spite of the fact that Betty was sent away reasonably soon, and didn't take an interest in the preliminaries, the staying two young ladies were joined by other youthful and elderly people ladies in arranging open exhibits of their tribulation when within the sight of blamed witches. The occasions in Salem have been utilized as a subject in numerous scholarly works. Anthropologists additionally check out these compositions since they show a portion of the qualities of town black magic just as a portion of the highlights of the European witch fever. Numerous reporters have seen the Salem witch furor as the last flare-up of the European witch fever which was moved to North America. As in African and new Guinea towns, the first allegations in Salem were made against individuals who the informers had motivation to loathe or fear. Besides, the initial not many of the blamed fit the definition for negligible people liable to stir doubt. Be that as it may, as in Europe, the allegations spread, and before long enveloped individuals not engaged with any of Salems hard feelings or issues. As in Europe, there was a conviction that the blamed were in Assumed specialists went out to do logical investigations to analyze black magic. Curiously, during the provincial time frame in Africa, soon after WWII, there was various witch discovering developments in Africa that firmly looked like the Salem scene. Commonly in these witch discovering developments, the witch discoverers would roll in from outside a town and guarantee to be capable to free the town of the entirety of its black magic. At this period there was extraordinary separation, with individuals moving around as a result of government business, appropriate farmland, and numerous different causes. A few people were improving their monetary status because of these change, and others finished up being more awful off. While previously, everybody in an area had followed a similar religion, individuals were presently presented to Christianity and the neighborhood religions of individuals who had moved to their area, or whose areas they had moved to. In the urban communities of focal and Southern Africa, numerous neighborhood religions and Christian factions could be found, just as Islam. Faith in black magic would in general join individuals across strict contrasts. Furors expanded all through time, individuals started to be denounced who had not stimulated a specific jealousies, conceivably on the grounds that they had a particular looking thing which may be said to contain enchanted medication. These rages would in general fade away, at any rate after significant clash and property harm, and the witch discoverers would then proceed onward to the following town. As black magic allegations despite everything happened in the zones, we can infer that the developments didn't dispose of witches for eternity. Witch Trials 4 There have been three fundamental methodologies taken to the investigation of the Salem witch preliminaries. Sir Gawain and the Green Knight: The Role of Women Essay With Massachusetts in their possession, the Puritans could make their optimal state with no impedance from over the oceans (27: 358). In June .

Saturday, August 22, 2020

History: Luzon and Philippine Folk Dances

Pandanggo sa Ilaw Luzon Folk Dance (Candle Dance) Pandanggo sa Ilaw †This well known move of effortlessness and equalization originates from Lubang Island, Mindoro in the Visayas area. The term pandanggo originates from the Spanish word fandango, which is a move described by vivacious advances and applauding that shifts in mood in 3/4 time. This specific pandanggo includes the nearness of three tinggoy or oil lights, adjusted on the head and the rear of each hand. . It is said to have begun from Mindoro, the seventh-biggest island in the Philippines.This move of lights reproduces fireflies at nightfall and around evening time. The music to which the pandanggo sa ilaw is presently generally moved was created by Col. Antonio R. Buenaventura, a National Artist for Music and a local of Bulacan. He composed the music at some point in the mid 1930's while instructing at the Conservatory of Music at the University of the Philippines Costumes: . Kimono, Saya and Malong. History of Panda nggo sa Ilaw These a fore referenced Philippine society moves are ethnic in nature and origin.On the other hand, there are a few Philippine people moves that were impacted by some Western nations as a portion of these had colonized Philippines before. One such nation is Spain. A portion of the alleged â€Å"influenced† Philippine people moves are the accompanying: Pandango sa Ilaw, Carinosa, Balitao and Rigodon. To close, these people moves whether ethnic in starting point or not mirror the exuberant culture that the Filipinos have. These moves might be different however through these social structures, the Filipinos are brought together and pleased by method of having Philippine society moves that are really one of the bests on the planet.

Tuesday, July 28, 2020

Early Action Decisions are Now Available - UGA Undergraduate Admissions

Early Action Decisions are Now Available - UGA Undergraduate Admissions Early Action Decisions are Now Available Early Action decisions are now available online! You can view the press release with some statistics about EA students who were admitted here. For students who were deferred, please understand that this is not a denial decision. We want to be able to have a more in-depth review of you, including short essays, activities, recommendations, etc. Please be sure to read the deferred student FAQpage before commenting on here. If you have questions about your specific decision, please do not post them on this blog. As well, do not give out or request personal academic information in your post, as we would then need to delete these posts. We are not able to answer questions about individual students here because we will generally not have your information in front of us and we cannot disclose individual student information in a comment. I would recommend talking with both your family and high school counselor first, then reviewing this previous poston suggestions about how to react to an EA decision, and finally reading the FAQs available from your myStatus page. Please be patient, be nice and be courteous. Have a great weekend and go Dawgs!

Friday, May 22, 2020

Identity Development in Great Expectations Essay - 1383 Words

Great Expectations tells the ultimate rags to riches story of the Orphan Pip. Dickens takes his readers through life changing events that ultimately mold the identity of the main character. Dividing these events into sections will provide the basis for interpreting which events had the most profound effect on Pip’s identity towards the end of the novel. These life-changing events provide the catalyst for the development of Pip’s character from childhood, his adolescence, maturing into a social gentleman, and finally becoming a self-aware man of society. The novel opens with Pip in a church cemetery explaining the origin of his name and contemplating how his parents would look if they were alive. Early in the novel, Dickens begins†¦show more content†¦Pip expresses that he ...loved Joe perhaps for no better reason than because the dear fellow let me love him implying that Pip may have a problem expressing the way he feels about those in his life (Dickens 41). This lack of expression remains present in Pip’s character throughout the novel, especially with frustration for the way he feels about Estella. Pip earning his expectations put a strain on the already limited relationship that he had with Joe, once Pip began to realize that Joe’s occupation was meager and unfit for someone with Pip’s means. As mentioned before, Pip possess and inability to fully express his feeling about those around him. When he first encounters Estella, he knows that is a physical attraction but Estella’s cold and indifferent actions toward Pip leave him longing for someone he cannot create a true connection with. Furthermore, Estella has the one of the greatest influence on Pip’s identity in the novel once he obtains his expectations and attempts to alter his personality to mimic that of a genteel individual. Pip describes the anguish he feels about his background as â€Å"a most miserable thing to feel ashamed of home† insinuating that the only way to win Estella over is to disregard his humble beginnings in Kent. Which leads to his desires to become a gentleman in London in hopes that he will be better suited for Estella. The next phase in theShow MoreRelatedWho Is The Leader Follower Theory?845 Words   |  4 PagesLeader – Follower Theory Those in leadership positions within workplace environments often look towards ways to effectively lead teams of people to reach organizational goals Frequently believing there is one great method to be applied at all times without giving must thought to the possibility of building relationships with team members. Including the social aspect of team building can provide limitless opportunities for a team to excel while still staying focused on workplace goals. HoweverRead MoreEnglish As An Important Requirement For Teaching English790 Words   |  4 Pagesuniversity entry or getting well-paid jobs offers. Considering students’ various goals for learning English along with the time, money, and effort they devote to study the language, it is clearly evident that students come to learn English with specific expectations regarding the way of language teaching and the learning outcome (Bordia, Wales Pittam, 2006). For instance, students who aim to learn English for academic p urposes or to improve their TOEFL or ILETS tests scores may expect to read and write moreRead More The Developing Adolescent Essay1402 Words   |  6 Pagesthe patterns and problems of development (Berger, 2008 p33). Adolescence represents one of the most critical developmental periods in life. It is a time of profound changes on all levels. The importance of both family and peers during these years is also discussed. The relationship between adolescent and his or her family are very important in the adolescents ability to develop through these years. One of the earliest theorists to shed light on adolescent development was Erik Erikson. He developedRead MorePersonal Identity In The Kite Runner And Mister Pip1434 Words   |  6 Pagesone talks about personal identity is often based on the prevailing belief that identity is constructed by morality, which forms within oneself. Although this is true, to create morality, one must look to outside influences. Using the novels, the Kite Runner and Mister Pip it can be proven that relationships, ethnicity, and important life events create a personal identity. The meaningful relationships that Amir has with others are significant to the development of his identity. Although there are severalRead MoreBranding Essay1247 Words   |  5 Pagesbrand. After explaining how this cultural and aspirational aspect is characterized in the minds of consumers and brands, it will be interesting to know its origins and consequences, finally understand why and how a brand builds a culture and a strong identity. The success of a brand depends not only on the functional value it offers to consumers, its reputation and good health depends heavily on the emotional value it adds through its products. And the brands gain momentum in todays culture, theyRead MoreAnalysis Of Tom Jones s Mister Pip Essay1196 Words   |  5 PagesThe Development of Tension In Mister Pip, Lloyd Jones explores the ability of the creative space of literature to mediate transformations of culture and identity. Set during the Bougainville civil war in the early 1990s, the island’s sole white inhabitant, Mr Watts reopens a dilapidated schoolhouse and reads Great Expectations to the village children. Written in the first person retrospective narrative style, we witness how the villagers are caught in the military conflict just as inexorably as MatildaRead MoreBranding Essay1262 Words   |  6 Pagesbrand. After explaining how this cultural and aspirational aspect is characterized in the minds of consumers and brands, it will be interesting to know its origins and consequences, finally understand why and how a brand builds a culture and a strong identity. The success of a brand depends not only on the functional value it offers to consumers, its reputation and good health depends heavily on the emotional value it adds through its products. And the brands gain momentum in todays culture, theyRead MoreAcademic Socialization : Differences And Challenges1227 Words   |  5 Pagesbring with them Socially transmitted expectations, beliefs and values about what good learning is, what constitutes a good teacher and a good student and what their roles and relationships should be; about learning and teaching styles, approaches and methods; about classroom interaction and activities; about the use of textbooks; about what constitutes good work (Jin Cortazzi, 1997, pp. 38-39) These cultural and educational expectations would have a great impact on student learning and interactionRead MoreIn South Africa, adolescence is a sensitive period, and not a critical period, for identity1600 Words   |  7 Pagesperiod, for identity development as it is â€Å"a period during which normal development is most sensitive to abnormal environmental conditions† (Bruer, 2001). When looking at South Africa particularly, the abnormal environmental conditions would be apartheid, and one will see its profound effects on identity development. Adolescence is a sensitive period rather than a critical period as a critical period focuses on a system that â€Å"requires a specific kind of experience if normal development is to occur†Read MoreGender Identity As An Axis Of Social Order1611 Words   |  7 Pagesand maintained in everyday life (Clark and Page, 2005; Mackie, 1994). Gender identity is our innermost understanding of our self as ‘male’ or Ã¢â‚¬Ë œfemale’. Most people develop a gender identity that matched their biological sex (their body). Gender identity can be affected by, and is different from one society to another, depending on the way the members of society evaluate the role of females and males. Our gender identity can be influenced from the ethnicity of the group, their cultural background

Saturday, May 9, 2020

Impact Of Environmental Communication On Public Sphere On...

Title: Impact of Environmental Communication in Public Sphere on Urban Youth in Gujarat 1 Introduction Environment has attained centrality in the national and international arena in the past few decades. The primary reason for this has been environmental degradation as a consequence of varied socio-economic, institutional and technological factors. The need for sensitisation is imperative and which can be substantially achieved through legislation and communication. Communication designs of environmental issues influence public awareness, opinion, and action. Environmental awareness or the subsequent lack thereof, have been on a rise for a while now with rise in population, changing political ideologies, increased private investments and overall privatisation and a dominant enshrining of the pro-development philosophy of the West. With such tendencies, as humans grow in number, so does the dependency on nature and the lookout for space, an insatiable cycle of production and consumption commences and with this, the Earth - our primary producer is reduced to commodity status. In a world dominated by human beings, where often the rights of the natural world and of animals dependent on it, are trampled upon, communication can play an important role in providing a channel for expression, discussion and action. Industrialisation continues to displace indigenous people on a large scale level resulting in various grassroots movements, all in the name of development. PeopleShow MoreRelatedPost Apartheid South Africa2901 Words   |  12 Pagesviewed as a privilege, but as a right that must be granted to all citizens especially the previously disadvantaged. The local government is the only sphere that is able to manage and implement this right. The provision of public services to the community is an indicator that is used to determine whether local government is being developmental. Public participation is essential to ensure that the community’s needs are taken into consideration and disparate areas are prioritized with the resources thatRead MoreRural - Urban Migration and Ways of Stopping the Migration3045 Words   |  13 PagesRural-urban linkage generally refers to the growing flow of public and private capital, people (migration and commuting) and goods (trade) between urban and rural areas. It is important to add to these the flow of ideas, the flow of information and diffusion of innovation. Adequate infrastructure such as transportation, communication, energy and basic services is the backbone of the urban-rural development linkage approach (Tacoli, 2004). There is a positive relationship between adequacy of transportationRead MoreAnalysis Of The Chronicle Of Aalborg Commitments3657 Words   |  15 Pagestowards Sustainability which was signed in 1994 at Aalborg, Denmark (ICLEI, 1994). The Charter is the first European Conference discuss about sustainable urban development. The Charter inspired by the Rio Earth Summit’s Local Agenda 21 in its (Local Agenda 21) urban agenda. The charter had shifted the attention of EU countries to focus on sustainable urban development (ICLEI, 1996). Ten years later in the year 2004, the Aalborg Commitments were established with 620 local municipalities signed the commitmentsRead MoreRacism and Ethnic Discrimination44667 Words   |  179 PagesAfro-descendent communities in Nicaragua 4.2.5 Colonization through development models on Indigenous land 4.2.6 The autonomy process in the Caribbean Coast 4.2.6.1 Development of a normative juridical framework 4.2.6.2 Advances in the establishment of public policies and structural transformations of the State 4.2.6.3 Construction of intercultural citizenship 4.2.7 The agricultural frontier: a new form of internal colonization 4.2.8 Current expressions of external colonization 13 14 14 5 Read MoreCorporate Social Responsibility15903 Words   |  64 PagesCORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action, both locally and globally. BusinessRead MoreWomen Empowerment12463 Words   |  50 Pages but also empowers the State to adopt measures of positive discrimination in favour of women. | |Within the framework of a democratic polity, our laws, development policies, Plans and programmes have| |aimed at women’s advancement in different spheres. From the Fifth Five Year Plan (1974-78) onwards has| |been a marked shift in the approach to women’s issues from welfare to development. In recent years, | |the empowerment of women has been recognized as the central issue in determining the statusRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and CultureRead MoreSport Tourism6457 Words   |  26 PagesHow far do you have to travel to be labeled a tourist? Is there a difference between a day-tripper and a person who stays at least one night away from home (IUOTO, 1963)? Why does it matter? If we are to effectively gauge the economic and social impacts on our communities, we need to be able to identity the sport tourist. Also, to effectively market and prepare events and facilities for the sport tourist, we need to be able to recognize this group. Thus, I would propose a working definition of sportRead MoreCase: Chester Wayne Essay18738 Words   |  75 PagesInnovation 31 Stewardship 41 Engagement 50 External Recognition 51 About the Photographs SCOPE OF REPORT SCOPE OF REPORT Kodak is pleased to present our fifth annual Global Sustainability Report, as well as our 21st public report to include health, safety and environmental performance. 1 Issues Covered /Trends Kodak is continually evaluating our sustainability priorities and aligning our focus with our current business model. Through observation and participation in various industry groupsRead MoreGlobalization and It Effects on Cultural Integration: the Case of the Czech Republic.27217 Words   |  109 Pageseconomy, but politics and other socio-cultural issues. Globalization affects almost every human being, this is because the process of globalization is said to have expanded almost through out the entire world either through transport, commerce, and communication. In addition, man’s activities on the globe are all located under these sectors. Culture, as a way of living of man, is identified by every one immediately after birth and was often seen as distinct from one another. However, with advent

Wednesday, May 6, 2020

The American Industial Revolution Period Free Essays

The growth in large-scale industry and labor unions in the second half of the nineteenth century can be explained in many ways. Unlike earlier in the century, now there were broad markets, fast expansion in good economic times, thus causing a rise in demand for more goods. Additionally, new inventions with development in big business caused large scale industrialization to become possible. We will write a custom essay sample on The American Industial Revolution Period or any similar topic only for you Order Now Lastly, companies† ability to employ mass numbers of people to work in their factories for cheap further encouraged industries† growth. With companies hiring people to do hard work for cheap, labor unions form. Generally, as industries grew and grew the working conditions for the workers got worse and worse, encouraging an increase and growth of labor unions. America was a growing country. The expansion west needed industrial recourses. The railroad itself encouraged the industries of steel, coal, wood, glass and rubber. The expansion west was not the only thing that encouraged the growth of industry, good economic times and a rise in population fueled the growth of industry. People would want more â€Å"stuff† and houses would need to be built as well as highrise buildings in urban centers to accommodate the density of people in the cities. All these factors caused a rise in demand for industrial goods in a large market. There is more reason, though, that large-scale industries were growing. New inventions helped a great deal in making the large-scale manufacturing of industrial goods possible. The Bessemer process, for example, helped the manufacturing of steel in the steel industry, made it possible to produce large quantities of steel in a relatively short period of time. The invention of electric power by Thomas Edison allowed factory machinery to be run by electricity, cutting the cost of employing people to run the machinery while increasing the productivity of the machines. Always increasing productivity, these inventions and others like it were essential to progression of big industry. these were harnessed and effectively put into use by big businesses. Big businesses were the economic powers behind the growth of their industries. With corporations, unlike earlier, businesses could outlive their founders so that they could be allowed to thrive without having to worry and the death of the founder because with shares in the stock market, people could own parts of the company, there was never one person who was the sole owner. Additionally, in the late nineteenth century, there weren†t regulations which allowed the businesses to grow in ways which it wouldn†t be allowed to grow today. Often times, vertical integration allowed several types of industries to be grouped under one big company thus securing their operation. All these things helped the businesses prosper. Since the big businesses were behind the large-scale industries, the industries prospered too. Essential to the growth of large scale industry are the workers. Between 1870 and 1890, 8 million immigrants came to America for a better life, they ended up working in factories. Unlike the native workers, the immigrants were willing to work for cheap. This let the industry cut the cost of employing workers, in fact, many industries went to European sources to find workers for more cheap labor. The native Americans who, generally, were driven from the countryside got the higher paying supervisory jobs in the industries. So this â€Å"pool† of labor further allowed the large scale industries to grow more. The working conditions in these industries were horrible. Cutting costs in an industry was a big deal. Unfortunately, most of the time, cutting costs meant long hours for the workers, lower wages and requirements on the amount of work you do in a day which was usually too much. Because of these bad conditions labor unions were formed to protest against them, but mostly to force the companies to higher wages, lower hours or better working conditions. Since workers were essential to the operation of the industries, the labor unions often organized strikes to demand change in wage, hours etc†¦ In 1877 when wages for the workers in the Baltimore and Ohio railroad were cut by 20% there was the first nationwide strike that set the path for an era of confrontation between labor unions and management. Often, federal troops and state militia intervened because the strikes got violent and the movement collapsed but sometimes strikes were successful. The industrial revolution between 1865 and 1900 set a period of economic growth. The success of this industrial growth was due to a combination of contributing factors. A rise in demand for industrial goods along with growth in big business were the essential things in causing the growth of large-scale industry. Additionally new inventions that helped the manufacturing of these goods and cheap labor encouraged further this growth. In the big picture, this industrialization of the country fueled the growth of it in area, in population and finally, in economy. How to cite The American Industial Revolution Period, Essay examples

Tuesday, April 28, 2020

Why and How You Should Use Personalized Content

Why and How You Should Use Personalized Content Learn more about the benefits of personalized content and some of the top practices for your own content strategy. CortezTextbroker Marketing and CommunicationsBy now, it is no surprise to anyone in the world of marketing that content is a critical part of any strategy. However, even the best content in the world might get skipped over unless it is also interesting to each individual viewer. With so many advertisements inundating the web and dozens of calls-to-action at every turn, it is challenging to capture the attention of users online.One effective way to stand out from the crowd is through the use of content that has been personalized directly to the viewer. From targeted landing pages to personalized emails, find out how personalizing content can translate to more effective, persuasive and relevant content for your target audience. The Benefits of Personalizing Content Personalizing content to your audience brings in a number of benefits. A few of the most advantageous include increased engagement, funneling budget to the right ads and audiences, the ability to meet the expectations of your customers and overall better results for content campaigns.First, consider this scenario. Imagine that you create an ad to show on Facebook for your business and that you pay to have it seen by a random collection of 5,000 Facebook users. There is a good chance that, through this ad, your business would receive some attention on social media, increased website traffic and even some sales. Now, imagine that your business sells running gear for women and that you specifically targeted female runners on Facebook. This personalized approach means that your business is likely going to see far more sales, traffic and engagement as a result.Every business has a limited budget, whether that budget is for advertising, production or labor. As a result, all businesses that want to be successful will aim to be as efficient as possible in their spending. Whether your online market ing budget is $1,000 per year or $100,000,000 per year, the goal of efficient spending still applies. Overall, it makes far more sense to put your ad dollars where they can reach the most receptive audience. Personalizing content means that you can customize content for set groups and then encourage those specific groups to see the content.Personalizing content can also better meet the expectations of your customers. Often, customers know what they need, but they arent sure how to get that across to businesses. If you can swoop in and already have an idea of what they want, you can meet their expectations right off the bat and impress users and customers with your services or products. Drawbacks of Personalized Content and How to Avoid Them Clearly, personalizing content can be advantageous for many different types of businesses. However, it is worth considering the drawbacks of personalized content and how to avoid some of the most common pitfalls. There is a growing concern for pr ivacy among consumers, and that should not be ignored. In addition, there can be a strong negative reaction if personalized content greatly misses the mark. Lastly, businesses need to pay attention to the costs of personalizing content.There is a growing phenomenon where individuals talk about something with friends and then see that topic of discussion pop up in an ad later on while online. You might discuss a trip to Hawaii with your spouse and then get an email about a discount on a Honolulu hotel, or you might discuss the idea of buying a treadmill over brunch and then see treadmill ads all over Instagram shortly afterward. To a lot of people, this is more than just personalization: It is an invasion of privacy. While these businesses are in fact meeting the needs and expectations of consumers, it can be unsettling to some. To avoid consumers associating your brand with a lack of privacy, avoid hyper-personalization. Do not feel the need to be too specific with content, and swit ch up messaging occasionally to make the conversation feel organic.Another problem to avoid is overconfidence with personalization. Say, for example, that a man opens up his email inbox and finds an offer for 25% off womens clothing that makes the user feel uncomfortable. This very incorrect assumption about the recipient is not only not going to result in a sale, but it might well end up in the spam folder. When in doubt, generic content is probably a safer choice than a guess that could be wildly off base. Who is Personalizing Content? Many, many companies are personalizing content in order to reach the right audience in a targeted, specific way. Virtually every company, for example, advertises on social media, a process that has now become highly personalized. Major companies also send personalized emails and even offer up personalized landing pages on search engines.In B2B marketing, or business to business marketing, contact forms are often used to collect specific information about a potential business customer. If a buyer hails from a certain industry or a certain city, that information can be used to create customized content. Rather than sending one email out to all B2B contacts, businesses can create several versions of the content and send each recipient customized content.On social media, companies can run ads that are targeted to specific demographics. A resort in the Bahamas can post a sponsored advertorial geared toward families that talks about child-care options at the resort as well as an advertorial talking about romantic honeymoon activities for newlywed couples. This personalized content can be run as ads, and the resort can target a specific audience for each version of its content.In these ways, almost any business can personalize content for their desired audience. Political groups can target likely voters, and companies can advertise to likely consumers. Customizing content is an obvious choice for any organization that wants to meet t he needs and expectations of their audience in fewer steps. Best Practices and Strategies for Personalized Content Now that youre aware of the benefits of personalizing content, it is time to put a plan into action. Just a few of the most effective strategies include personalizing CTA buttons, targeting email campaigns, creating a system for instant chat with customers and interacting with consumers to create personalized profiles. As far as best practices are concerned, aim for varied messaging, begin name dropping and create content that appeals to specific groups.A CTA, or call-to-action, is a key part of any online strategy. However, many businesses are still using generic calls-to-action like Click Here or Find Out More. In some cases, those CTAs might be appropriate. For a personalized approach, a more specific CTA could be helpful. Examples of personalized CTAs might include the following:†¢ See More Womens Shoes †¢ Find The Perfect Preschool in Your Area †¢ Me et the Candidate in Your Town †¢ View Health Insurance Plans for FamiliesThe best email lists contain the email addresses and information of interested, relevant individuals. If your business has curated such a list, make the most of it by categorizing your contacts. These categories will depend heavily on your audience, the information you have collected and what your organization does or sells. Some email lists can be broken down by gender, age, income or geographic location, as just a few examples. Once you have done this, you can create multiple versions of the content you send out via email so that every recipient gets targeted, relevant information in their inbox.What could be more personalized than a direct conversation with a consumer? Arguably one of the best ways to customize content on an individual level is to engage in instantaneous conversations. Of course, cold calling isnt always well received, but online chat is a growing area of communication. If users on your website can click on the chat box and start talking to a representative of your business right away, they can be directed to custom content. Better yet, the conversation itself will be personalized. During this communication, information on the user can also be collected and stored for the future, allowing for even more targeted emails, ads and landing pages based on the users needs.On social media, it makes sense to personalize ads to appeal to certain groups of users. However, it is just as important to build engagement through company responses. If an individual asks a question or tags a friend, is someone on your team making an effort to continue the conversation? Sometimes, a simple like is enough to generate interest, but a written response that includes the users name is a great way to create a personalized relationship with future or existing customers. Part of this strategy can also be called name dropping, which means including the persons name whenever applicable, whethe r that is in the headline of an email, in the response of a chat conversation or in a comment of a social media post.Most large companies are already varying their message in order to appeal to specific groups. However, what can happen is that individuals receive the same targeted message over and over again. Individuals also deserve to have varied messages, and they often respond favorably to this approach. If the same CTA or email topic isnt working, dont be afraid to go against type and try something new or just switch things up periodically.Ultimately, none of these approaches to personalizing content will work unless the content itself is appealing. Custom content is a great strategy but only if the content is appealing, informative and effective. In the wave of content that individuals encounter each day, it takes personalized, targeted and high-quality content to stand out from the rest. Finding a talented writer who understands your organizations needs can make a big differe nce for your content strategy.